Use case: Tomorrowland kiest voor sms als ruggengraat van zijn personeelscommunicatie

Tomorrowland is much more than a festival. Every year, hundreds of thousands of people from all over the world come together for one unforgettable experience. Behind the scenes, an impressive organisation is at work. Artists, crew and a large team of staff ensure everything runs smoothly, from the first build up to the final applause.

To manage this large group of staff quickly and accurately, Tomorrowland relies on Smstools software. Work schedules, last minute planning changes and practical updates need to reach the right people instantly. And sometimes, a short message of encouragement is exactly what is needed to keep everyone focused and motivated.

SMS is the ideal channel for this. Everyone carries their phone at all times, even when mobile data or apps are not active. Unlike other communication channels, an SMS always gets through. This way, Tomorrowland knows every message is delivered and read, even in the middle of the festival buzz.