Easily reach your target audience
Almost everyone uses WhatsApp daily to talk to family, friends, and colleagues. This makes it easy for businesses to reach their target audience.
Official Meta Business Partner — WhatsApp Business API with EU-based support and GDPR-compliant storage.
WhatsApp Marketing
More and more businesses are discovering the benefits of using WhatsApp to promote their business. With WhatsApp, you can communicate directly with your target audience and build a strong relationship with them.
- 94% open rate within 24h
- Official Meta Business Partner
- GDPR compliant · EU servers
Smstools
online
Hi Sophie 👋 This weekend, enjoy 20% off our new winter collection!
Awesome! Does the code work online too?
Yes! Use WINTER20 at checkout 🛍️
94% open rate
Meta Business Partner
Why choose WhatsApp Marketing?
Global platform
WhatsApp works worldwide and on almost any type of device. Anyone with mobile data or Wi-Fi, no matter where your target audience is, will receive your message.
Personalization and multimedia
With WhatsApp, you can easily send text, images, videos, voice messages, and documents. This gives you creative freedom to fully personalize your message.
WhatsApp Newsletter
WhatsApp marketing offers the option to send out a newsletter with valuable information and offers. This increases engagement and keeps customers informed about news.
How to use WhatsApp Marketing?
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Create a WhatsApp Business profile
When customers see that you are communicating from a business profile, they will know it's not phishing. By adding your business information, such as an address, email, or website, you increase trustworthiness and make it easy for them to contact you.
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Send relevant and engaging content
Your messages must provide value for your customers. For example, a hotel chain can offer exclusive discounts for last-minute bookings, specifically targeting customers who have previously booked through their WhatsApp account.
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Use multimedia
Give your messages extra impact by sending images, videos, and voice messages. A car dealership, for example, can send short videos of new models or exclusive images of cars just arriving in the showroom. This creates a unique and engaging experience for the customer.
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Build strong relationships
WhatsApp offers the opportunity to communicate in a personal way. Make use of this by addressing customers in a friendly, informal way, and tailor your communication to their specific needs.
What is WhatsApp marketing?
WhatsApp marketing is the use of WhatsApp's messaging platform to send promotional content, transactional updates, customer support messages, and automated campaigns directly to your customers' phones. With over 2.9 billion monthly active users worldwide, WhatsApp is the world's most-used messaging app — and unlike email or SMS, messages are delivered inside a platform where your customers already spend hours every day.
Businesses use the WhatsApp Business API — the enterprise-grade version of WhatsApp — to send bulk messages, automate replies, run drip sequences, and integrate WhatsApp into their CRM or marketing stack. Every message is end-to-end encrypted, so both you and your customer can communicate with full privacy and trust.
WhatsApp vs WhatsApp Business API
The standard WhatsApp app is designed for personal use, while the WhatsApp Business App supports small businesses with a product catalogue and auto-reply features. For marketing at scale — bulk sending, automation, CRM integration, and analytics — you need the WhatsApp Business API. This is the official, Meta-approved route for businesses that want to reach thousands of customers with template messages, chatbot flows, and campaign tracking.
94%
message open rate
2.9B
monthly active users
5x
higher CTR vs email
Official Meta Business Partner
WhatsApp marketing examples
See how businesses across industries use WhatsApp to drive sales, reduce no-shows, and keep customers coming back.
Retail
Retail flash sale
Hi Sarah! Our Summer Sale is LIVE for the next 3 hours only. 40% off everything in-store and online. Use code SUMMER40 at checkout. Shop now: smstools.com/summer
38% click-through rate, 6x ROI on campaign spend
E-commerce
E-commerce abandoned cart
You left something behind! Your cart is waiting: Blue Running Shoes (size 8) + 2 items. Complete your order in the next 24h and get free delivery. Checkout: smstools.com/cart/89x
29% cart recovery rate, sent within 1 hour of abandonment
Hospitality
Hospitality reservation reminder
Hi James, your table for 4 is confirmed this Friday at 19:30 at Ristorante Bella. We've reserved your favourite window seat. Need to change? Reply here or call +44 20 1234 5678.
45% fewer no-shows, 12% upsell via pre-dinner add-ons
Healthcare
Healthcare appointment reminder
Reminder: You have an appointment with Dr. Peeters tomorrow (Thursday) at 10:00 at City Medical. Please arrive 5 minutes early. Reply YES to confirm or CANCEL to reschedule.
52% reduction in no-shows, 89% confirmation rate within 1 hour
WhatsApp marketing pricing
WhatsApp Business API pricing is conversation-based, not per-message. Meta charges per 24-hour conversation window, with rates varying by country and conversation type (marketing, utility, authentication, or service). There is no monthly subscription — you only pay for the conversations you initiate. Our platform adds a transparent fee, with no hidden costs.
WhatsApp marketing automation
Our platform connects to the WhatsApp Business API and supports full marketing automation — from simple scheduled broadcasts to multi-step drip campaigns triggered by customer behaviour. Integrate with your existing tools using our REST API, or connect via Zapier, Make, or n8n for no-code automation. Set up welcome sequences for new opt-ins, re-engagement flows for inactive contacts, or post-purchase follow-ups — all running automatically in the background while you focus on your business.
Official Partner
Smstools is a Meta Business Partner
Meta Business Partners are recognized for their ability to help businesses grow today and build for tomorrow. As a badged partner, we can help you unlock your full potential across Meta technologies. Our business has access to advanced tools, training, and best practices to help you stay ahead of the curve in an unpredictable world.
- Verified by Meta
- Cloud API access
- Premium support tier
GDPR-compliant WhatsApp marketing
WhatsApp marketing in the UK requires explicit opt-in consent — customers must actively agree to receive messages from your business. Our platform is fully UK GDPR compliant: all data is processed on EU/UK-based servers, double opt-in is supported out of the box, and every recipient can opt out at any time with a single reply. We automatically honour unsubscribe requests and suppress opted-out numbers from future campaigns — protecting your sender reputation and keeping your business on the right side of the law.
Frequently asked questions
Everything you need to know about getting started with WhatsApp marketing.
Start your free WhatsApp marketing trial
Do I need the WhatsApp Business API to send marketing messages?
Yes. The standard WhatsApp app and the WhatsApp Business App are not designed for bulk or automated marketing sends. The WhatsApp Business API is the only official, Meta-approved method for sending marketing messages at scale. Our platform handles the API connection, message templates, and compliance requirements for you.
What types of messages can I send through WhatsApp marketing?
You can send promotional offers and flash sales, transactional confirmations (orders, bookings, payments), appointment reminders and follow-ups, customer service and support conversations, re-engagement campaigns for inactive customers, and post-purchase review requests. All outbound marketing messages must use pre-approved Meta message templates. Replies from customers open a free 24-hour service window where you can respond freely.
How do customers opt in to receive WhatsApp messages?
Opt-in can be collected via a web form with a WhatsApp checkbox, a keyword reply (e.g. "Text JOIN to receive offers"), a QR code linking to your WhatsApp Business number, an in-app or checkout checkbox, or a click-to-WhatsApp ad. The key requirement is that consent must be explicit, documented, and specific to WhatsApp marketing — general terms-of-service acceptance is not sufficient under UK GDPR.
What is a WhatsApp message template?
A WhatsApp message template is a pre-approved message format submitted to Meta before use. Templates are required for all business-initiated messages (i.e. messages sent outside an active 24-hour customer service window). They can include personalisation variables like the customer name, order number, or appointment time. Meta reviews templates for quality and content policy compliance — approval typically takes a few minutes to a few hours. Our platform includes a template manager where you can create, submit, and track templates.
Can I use WhatsApp marketing without a Facebook or Meta account?
A Meta Business account is required to access the WhatsApp Business API, but you do not need a personal Facebook profile. You will need a Meta Business Manager account (free to create) and a dedicated phone number for your WhatsApp Business profile. Our onboarding team guides you through the full verification and setup process — most businesses are live within 1-3 business days.
How does WhatsApp marketing compare to SMS marketing?
Both channels are high-attention and mobile-first, but they serve slightly different use cases. SMS works on every phone with no app required, making it the most universal channel for alerts, OTPs, and broad campaigns. WhatsApp supports rich media (images, videos, documents, buttons), two-way conversations, and read receipts — but requires the recipient to have WhatsApp installed and to have opted in specifically. SMS reaches 100% of phone numbers; WhatsApp reaches ~90% of smartphone users in most Western European countries. Many businesses use both: SMS for reach, WhatsApp for engagement.
Discover our WhatsApp marketing platform today!