Thanks to the Smstools software, Excellent Electro sends automated marketing messages to registered customers in their CRM system. With the Smstools software, they can use the customer data in their internal CRM system to send promotional SMS messages to customers. This data allows Excellent to use the Smstools software to communicate the latest promotions in a targeted and easy way.
The choice for SMS marketing was obvious. On the one hand, because Excellent already has an extensive customer database, including telephone numbers, and was looking for an effective way to use this. On the other hand, SMS is still one of the most efficient, most read, and most reliable communication methods. Thanks to SMS marketing, Excellent has a detailed overview regarding the reception of messages and if these messages are opened.
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