Use case: Communicatie en mobilisatie bij ABVV

The challenge
ABVV, the General Federation of Belgian Labour, faced the challenge of effectively reaching and mobilizing their members for various purposes, including elections, membership fee reminders, and invitations to training sessions. They sought a direct communication channel that was fast, reliable, and personal.

Our solution
In collaboration with Smstools, ABVV implemented a strategy for effective SMS communication to call upon members for elections, remind them of unpaid membership fees, and invite them to training sessions. By leveraging Smstools' platform, they could communicate quickly and directly with their members, sending important messages directly to their mobile phones.

Results

1.      High response: By using SMS messages, ABVV could generate a high response from their members for various purposes, such as elections and training sessions. Members received direct and personal invitations, resulting in increased engagement.

2.      Improved membership payments: By sending reminders for unpaid membership fees via SMS, ABVV could improve the payments from their members. Members were reminded in a timely manner of outstanding payments, resulting in a reduction of overdue payments.

3.      Efficient mobilization: The use of SMS messages enabled quick and efficient mobilization of members for elections and other events. Members received direct calls to participate in important activities, increasing participation.

Conclusion
The story of "Effective Communication and Mobilization at ABVV" illustrates how SMS communication can be a powerful tool for unions to reach, mobilize, and engage members in important activities and initiatives. With Smstools, ABVV has implemented an effective solution that has contributed to improved communication, payment arrangements, and member mobilization.