Every year Volvo hosts an exhibition at the Brussels car exhibition to promote its latest cars, models, and accessories. Both individuals and companies massively visit the car exhibition.
To offer added value to visitors, Volvo launched an SMS marketing campaign that is active during the show. This commercial was shown on TV with a call to text 'VOLVO' to a shortcode (8686). The participants then received a text message with a promotional offer as a reply.
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