KFC resolves complaints faster with digital vouchers via SMS
KFC
KFC believes it is important to handle complaints the right way. Not just to fix a problem, but to make sure customers leave with a good feeling. That is why KFC moved away from paper vouchers and chose a digital approach with Coupontools and Smstools.
In the past, customers received a voucher by post. This took time and effort. Today, customers receive a digital voucher instead. The voucher is created automatically through Coupontools. Thanks to the connection with the Zendesk CRM system and the Aloha POS system, almost everything runs automatically. Each voucher is unique and can only be used once.
The voucher is sent via SMS using Smstools. As soon as a complaint is submitted, the customer receives a text message. The message includes a link to the digital voucher and a unique code. In the restaurant, the customer shows the code at the counter. The code is entered and checked immediately. After that, the customer can use the voucher.
This makes the process easy for both KFC and its customers. Less manual work, faster follow up and a clear solution that works right away.
