McDonald's
McDonald’s Caspers has been focusing on proper complaint handling for many years. The goal is simple. Turn a negative experience into a positive one. To make this faster and easier, McDonald’s Caspers chose a digital approach with Coupontools and Smstools.
After submitting a complaint, the customer receives a digital voucher. The voucher is created with Coupontools. It is valid for a free menu or drink and can only be used once. After it is redeemed, the voucher automatically expires. This allows McDonald’s Caspers to clearly see which customers use the voucher. That information is very valuable.
The voucher is sent automatically via SMS using Smstools. Thanks to the connection between Coupontools, McDonald’s CRM system and Smstools, the customer receives an SMS right away. The message contains the digital voucher. The customer opens it in the browser and shows it at the counter to redeem it.
This way, everything stays fast and clear. Less manual work for the team and an easy solution for the customer, exactly when it matters.
